I didn’t realize what I was missing until I hired a business coach.
With so much online based information like blogs, training videos, and e-courses, young “want-repreneurs” like myself start to think that we can succeed at any business without any outside help or advice.
We have a “git’r done” attitude that says we can do anything with enough hustle and grind, even though we may not have nearly as much experience or wisdom as someone who has already started or worked in successful companies previously.
I grew up doing construction with my Dad and he would always say “work smarter, not harder”, and that has stuck with me to this day, even working in the digital marketing industry.
Sure, you can work hard and grind at trying to grow your business and make it a success, but why not pull from the knowledge of someone that has already made all the mistakes, or already had all the successes. They know the keys, tips, and tricks that can get you there faster, and without making all the same mistakes they did.
Business coaches get you where you want to go faster than you could on your own.
My marketing company had been growing for about a year and a half when I was starting to run into some pitfalls that I never saw coming. Issues with cash flow, employee management, business scaling strategy, and lots more. All that stuff sounds easy in theory, but when you are in the trenches it can get a little scary at times.
I met Dr. Kevin Grant who was a business teacher at Vanguard University, as well as had a plethora of amazing success stories in growing and managing large companies.
He began breaking down every aspect of my business from top to bottom, and created a strategy for success that included milestones and goals. Now we meet on a regular basis to report, analyze, and optimize the strategy. He also gives me advice in areas that I need to grow, or how to improve the business in ways I had never thought of.
“Be strong enough to stand alone, smart enough to know when you need help, and brave enough to ask for it.” ~ Ziad K. Abdelnour
Having a business coach has greatly increase the efficiency in my company and helped us to go the the next level faster than I thought possible.
Not only does a business coach give you advice and strategy, but they also provide a level of accountability that is very hard to maintain on your own. They make you know your numbers, achieve your milestones, and get uncomfortable so you can grow.
I believe that every business owner should have a coach or adviser to help them on their journey, and finding a coach is as easy and doing a little research.
Meet with different coaches and hear their perspectives, and learn about their past experience. Ask yourself if their core values and ideals match up with yours, and if you think they will truly challenge you.
Here are are three questions to ask yourself when sizing up the optimal business coach for your company.
1. Do they have the ability to get you from where you are now, to where you need to be?
You may not want to go with the first person that starts spouting off information and self promotion. You want to find someone that is truly backed by results and success history. Make sure they can show you a clear path to how they will help you and guide you to reach your achievables.
2. Are they truly invested and interested in your company?
The best coach is the best listener. Are they asking you detailed questions about your business and truly engaging with your needs? Are they the right fit for your style of business, or are you just another notch on their belt?
3. Does their personality match up?
Make sure that you feel like you could develop a great relationship with this person, and that they support similar ideals and core values. If you don’t feel totally excited and challenged around them, it may not be the right fit for you.
With all that being said, sometimes it takes time for the relationship to develop. Dont’ be too quick to discount someone that may not seem to fit your exact imagination.