1. Quote Experts & Thought Leaders To Inspire Your Social Media Followers
There are few things that resonate more with your audience than a well timed and applicable quote from an appropriate expert or thought leader in your industry.
You may see quotes a lot on social media, but it’s because it really works at connecting your audience with a concise message from a leader who is probably widely recognized.
Instead of trying to create your own brand momentum, you can pull off the existing popularity momentum of great leaders who have said powerful statements that resonate with your follower base.
Utilizing more quotes in your social media content can help to boost engagement and add value to your followers on social media.
2. Use Bold & Italic Text In Social Posts To Emphasize Your Message
Many social media consumers will see hundreds of posts in their Instagram or Facebook feed within a single day.
Finding ways that you can make your post stand out (even if they are small details) can make a big difference in how it impacts your audience. If your post stands out more than others, then you are more likely to get increased engagement on that social post.
One way to make your post more interesting is to add bold, italic, or custom fonts to your social media post copy. A great way to implement this is through websites like LingoJam who have text customizing engines to convert your copy into a more visually interesting version.
Using the bold feature on some words within your social media post copy can help to emphasize the message you are trying to convey.
3. Use Visuals Like Infographics To Educate Your Audience
Social media users are always looking for something to entertain or educate themselves, and infographics can be a powerful method of creating value around your content.
If you are trying to convey a message that involves multiple pieces of data, then an infographic can help your audience gain a visual understanding of what you are trying to say.
Infographics are also a great opportunity to add a splash of color into your social media content. With brightly hued pie charts, graphics and shapes, you can really grab the attention of anyone who sees your post.
4. Plan Your Content & Publishing Calendar Ahead Of Time
A major key to improving your overall social media content quality is to plan ahead and strategically build out your content days or weeks ahead of time.
This gives you plenty of time to plan your content schedule, what you will post, and gives you time to create quality content instead of rushing to create content the day it needs to be posted.
A great way to plan your weekly or monthly content calendar is to use simple tools like Google Sheets. Or if you are wanting to be more aggressive in your social media planning then you can buy plans with companies like Hootsuite or SproutSocial.
Planning ahead and giving yourself time is key to producing premium content that will truly engage with your followers on social media.
5. Understand Your Social Media Followers & Show Them What They Are Interested In
Social media is one of the most powerful tools to understand your audience and their interests.
It’s critical to have a deep understanding of your followers and who they are so that you can create content that will resonate with them.
Some things you should know about your audience include:
- What age range is your most devoted audience?
- What time of day are they spending time on social media?
- What other brands are they interested in?
- What type of content do they like?
- What content do they share most often?
You can utilize this information to create a clear path to action in your social media, outlining what type of content you should be producing and publishing.
When you understand how your audience thinks and feels about certain types of content, then you can be more strategic about how you reach them with your digital assets.
On top of that, when you know what subjects they are interested in reading about, then you can pivot your social media post copy to lean towards what is most enticing to your audience.