Wow Wow Hawaiian Lemonade | International Franchise
Wow Wow Hawaiian Lemonade is a growing chain of lemonade stands based out of the Hawaiian islands that now reaches from Japan to Arizona.
With their expansion, they were looking to solidify their brand positioning as they continued to expand. They first came to us to develop a social media campaign. They needed social media specialists that not only new the platforms but also could guide Wow Wow through it.
We created an initial campaign focusing on the local and adventurous feel of their Hawaiian origins. We used their current positioning and a series of promotions in combination with a social media based campaign. In conjunction with their campaign, we went to work creating them a network of local, Hawaiian brand reps. To fully capture the feel of the brand, we negotiated for influencers to submit video and photos of their own island adventures. We then edited and crafted content to be used on Instagram and YouTube.
After a few months of work, we had established and maintained a brand rep network of around 40 Hawaii-based influencers. Additionally, we were able to run fresh video content every 24 hours, 7 days per week on Instagram. 100% of the content provided through brand rep submissions. The result was massive user engagement, with Instagram views going up by 400%.
- Social Media Platform Consulting
- Campaign Development
- Influencer Networking
- Content Curation
But don’t take our word for it.