So what is a company supposed to do? Many business and companies are hiring social media managers. This field of work, although new, has grown exponentially in the last decade. From 2010 to 2013, the number of social media jobs grew 1357%, and is expected to continue to increase at a rate of 9%.
But what do you look for? As a social media management company, we decided to compile our top criteria to look for when shopping for an agency or manager.
1. Meet Your Need For Social Media Success
This might seem like a basic criteria but there are a number of details to consider:
- Do you want customized pictures for your product?
- OR are you comfortable with using quality stock photos edited for your brand?
- Do you need video?
- How much content can you give the manager (i.e. pictures, videos, quotes)?
- How much customer engagement management do you need or expect?
- What platforms do you want to use, or what customer demographic are you pursuing?
- Do you want to use different content for different platforms (a recommended but possibly pricier package)?
These are questions that you should consider before approaching a manager to ensure that they can give you an accurate quote or estimate. It’s ok if you not the most savvy with social media platforms; it is important to provide clear expectations for what your business needs. As a bottom line, here is the principle question you should be asking: Knowing that social media is run on photos, videos, and engaging verbiage, what can you provide the social media manager and what are your expectations?
2. Create Quality Content For Your Social Platforms
The number one reason that people use social media is entertainment, according to recent research published in Social Media Society. Just to be straight-forward, poor quality photos and videos simply aren’t entertaining. Your content should ideally be captivating and engaging in order to stand out of the increasing crowd of companies on social media.
Before signing on a new manager, ask to see samples of their products or content. The basic question to always be asking is “would I like this if I saw it?” or “would I want to click on it?” More particularly, look to see if they use colorful content, simple designs, consistent branding, and engaging script. Additionally, ask where they obtained their content from: was it made in-house, provided by a customer, or selected from stock photos?